The Maxima is to Nissan what the Accord has been to Honda, not only a flagship, but the most profitable car in its line. It has always been something of a bargain, delivering Infiniti class and luxury at a much lower price.
The Maxima was Nissan's top-of-the-line model that competed with the Toyota Camry, Mazda 626, Honda Accord, Buick Regal and VW Passat. Fourth generation Maximas were priced at as much as modern-day Nissan Altimas.
For 1995, nearly the entire car was new. Nissan used advanced design and manufacturing processes to enhance performance and quality while saving weight. Wheelbase, interior and luggage space were increased compared to the 1994 model. A new, all-aluminum engine was lighter, smaller, more efficient, and more powerful than the standard old iron-block Maxima V6 of years past.
For the first time in a Maxima, Nissan used a beam axle in the rear, claiming advantages of lower noise, better handling, softer ride, and more rear seat room. Manufacturing cost was lower as well.
The Maxima was now available in three trim/equipment levels, base GXE, sporty SE, and the new luxury GLE. The Maxima was further individualized with an optional power sunroof, Bose compact disc player, ABS and a Cold Weather package with heated front seats, heated outside mirrors, and a heavy-duty battery.
Available on the SE only were a Leather Trim package that includes automatic temperature control and a Security and Convenience package with 8-way power seat, keyless entry, power trunk release, security system, intermittent wipers, and illuminated vanity mirrors.
The 1995 Maxima went on sale on May 16, 1994.
As of May 12, 1994:
- $19,999 (1995 Nissan Maxima GXE)
- $20,999 (1995 Nissan Maxima SE)
- $24,199 (1995 Nissan Maxima GLE)
As of September 3, 1994:
- $21,599 (1995 Nissan Maxima SE)
- $24,819 (1995 Nissan Maxima GLE)
As of July 1, 1995:
- $20,999 (1996 Nissan Maxima GXE)
- $22,679 (1996 Nissan Maxima SE)
- $26,279 (1996 Nissan Maxima GLE)