The longest-running nameplate of any Ford-brand product, the Thunderbird dominated the midsize specialty segment of the automotive market. Thunderbird's main competition for sales came from its sister division in the form of the Mercury Cougar XR-7, and Pontiac's Grand Prix.
At the beginning of the '90s, the Ford Thunderbird was available in LX and high-performance SC (Super Coupe) series. LX T-Birds were powered by the base 140-horsepower 3.8-liter V6 or optional 205-horsepower 4.6-liter "modular" V8. A 4-speed automatic was the only transmission available with either of these engines.
The SC, with the supercharged and intercooled 210-horsepower 3.8-liter V6 under the hood, had choices of a 5-speed manual or 4-speed automatic gearbox. The SC also came standard with and automatic-ride-control adjustable suspension.
The Super Coupe was upgraded to 230 horsepower starting in 1994.
The '95 models had no sheetmetal changes and minimal mechanical differences compared to the '94s.
Ford market research indicated that a high percentage of Thunderbird customers were cellular phone users. So the factory cooked up a special deal to combine Ford Electronic's hands-free cellular phone at an attractive price with its premium sound system. The option package was called the "cellular phone group."
A new standard feature this year was speed-sensitive power steering that was available with the V8 or the supercharged V6. Some of the highlights on the option sheet included traction control, antilock brakes, leather seats, 16-in. wheels and tires, power moonroof, AM/FM/CD with premium sound and leather seats.
As of October 17, 1993:
- $16,830 (1994 Ford Thunderbird LX)
- $22,240 (1994 Ford Thunderbird Super Coupe)
As of mid-1994:
- $17,400 (1995 Ford Thunderbird LX)
- $22,910 (1995 Ford Thunderbird Super Coupe)
As of August 1, 1995:
- $17,485 (1996 Ford Thunderbird LX)
As of July 27, 1997:
- $17,885 (1997 Ford Thunderbird LX)
- $495 (1992 to early 1995 models)
- $510 (1995-1997 models)